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Budweiser Select

“Full Flavor, 99 Calories. The Exception to the Rule”

Introduced:
2005
Beer Category/Style:
Hybrid Premium Regular/Premium Light – American-style lager.
Taste Profile:
A distinctive and sophisticated full-flavored beer with fine hop aroma, bold caramel malt flavor and a refreshingly clean finish.
Ingredients/Brewing:
Brewed with two-row and roasted caramel malt for a rich color, and a blend of hand-selected premium American and Bavarian hops for balance and flavor. Budweiser Select spends approximately twice as long as regular beers in the brewhouse, which results in lower carbohydrate and calorie content after fermentation.
Advertising Highlights:
Budweiser Select’s advertising aims to elevate consumers’ awareness and understanding of the brand’s attributes and how the beer fits into contemporary lifestyles.
Interesting Facts:
Budweiser Select contains only 99 calories and 3.1 grams of carbohydrates per 12-ounce serving, which is favorable when compared with traditional premium regular/premium light lagers.

Product Shot

Bud Select